Shalom BarnabasPaid Ads Specialist for High-converting Campaigns
I help brands scale with strategic Meta & Google Ads that deliver real ROI
About me
I'm Shalom, a Paid Ads Specialist with over 3 years of experience running profitable campaigns across Meta and Google.
I've helped brands in Nigeria, Ghana, Kenya, Cameroon, Uganda, Togo and more increase sales, reduce ad spend waste and scale with data-driven strategies .
My Services
Meta Ads Management
Setup, optimize, and scale campaigns that sell on Facebook & Instagram.
Google Ads Management
Targeted search, display, and YouTube ads to capture ready buyers.
Strategy & Funnels
I design clear marketing funnels and campaign strategies that convert.
Real Results That Speak For Themselves
Case Stydy: Market Expansion Campaign for Nolele Technology Firm
Objective:
Expand Nolele’s erectile dysfunction product sales from Nigeria into Cameroon, Ghana, and Togo.My Role & Approach:
Conducted market research to understand local buying behavior.Performed keyword research in the French market to identify high-intent search terms.Translated and localized ad copies into French, ensuring the right cultural and contextual meaning was preserved.Managed and optimized Meta and Google Ads campaigns, with a monthly budget of over $3,000.Challenge:Adapting messaging across multiple French-speaking markets without losing nuance.Balancing budget allocation across three new countries while maintaining ROI.Results:Achieved a 25% increase in sales across the new markets.Strengthened Nolele’s regional presence and improved long-term brand positioning.
Case Stydy: Instagram Sales Campaign for Local Shoe Brand
Challenge:
The brand had strong Instagram engagement but struggled to convert it into sales.Strategy:Launched promo code–based ad campaigns to track conversions.Optimized creatives (visuals + captions) for engagement.Partnered with influencers to drive awareness and sales.Tracked promo code performance to identify high-ROI audiences.Results (1 Month):+33% website traffic (212K sessions)120.5K followers, 4.11% engagement rate$17.1K total sales generatedTop influencer drove 44% of sales via promo codeOutcome:
Turned Instagram into a direct sales channel by combining influencer partnerships with optimized ads, achieving measurable revenue growth in one month.
Case Stydy: Generating Qualified Leads for PROFITMATRIXX AI
Challenge:PROFITMATRIXX AI, an AI-powered SaaS platform, struggled to generate consistent leads. Their ad spend was mostly going into broad campaigns that brought clicks but very few sign-ups. As a result, customer acquisition was slow and cost-per-lead (CPL) was high.Strategy:
I restructured their ad approach to focus on qualified lead generation. Key steps included:Researching and defining precise audience segments (decision-makers in tech and e-commerce).Developing ad copy and creatives that communicated the platform’s unique benefits clearly.Shifting from generic awareness ads to campaigns optimized for conversions (form fills & demo requests).Execution:
With a $2,000 budget, I launched targeted campaigns designed to drive leads. Multiple creatives and messaging angles were tested, and budget was scaled toward top-performing ads. Retargeting was also introduced to re-engage users who had visited the landing page but not converted.Results:40% increase in qualified leads within the campaign period.CPL reduced significantly compared to previous campaigns.Higher engagement from decision-makers, resulting in more demo requests and sales calls booked.Outcome:
The campaign successfully transformed PROFITMATRIXX AI’s ad spend into tangible business opportunities, building a stronger pipeline of qualified leads while reducing acquisition costs.
What my clients are saying
Hello Shalom,
Honestly, I’m speechless right now. Since I started this business, I’ve never seen this kind of traffic and sales. You’re truly exceptional at what you do.When my team ran the numbers, we realized we made 3× ROI on the ad spend. If you’ll permit me, I’d love to add a tip to your payment. This exceeded our expectations completely.
Thank you so much.Mr. Femi, CEO, KINGSMAN
Hello Shalom,
We’re genuinely glad we trusted you. We recorded a 40% increase in high-quality leads and cut our acquisition cost. Thank You.Mr. Jonathan, CEO, PROFITMATRIXX AI